Blog Spotlight

Making memories in Miami

Miami Boat Show

By David Gee Cool products, cool people, cool place and warm weather. That is, or was, the 2020 Progressive Insurance Miami International Boat Show. And five days, 100,000 people, and lots of sales later, it has successfully concluded. There were some preview events last Wednesday, but for the media, Thursday is the big day. Myself, Boating Industry managing editor Adam ...

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The show is on!

By David Gee It's on. The Miami International Boat Show has officially begun. Or to be more accurate, the Progressive Insurance Miami International Boat Show, presented by West Marine, is underway. 2020 marks the 79th year of the five-day show which occupies an important part of the boating industry's annual calendar. Speaking of the calendar, it doesn't hurt to hold ...

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How social are you?

By David Gee "Even if you have all the money in the world to spend, the best way to market your business is through social media," says no less an authority than Sir Richard Branson, world-renowned entrepreneur, and the man once named world’s top social media CEO. "Social media works because it puts products and information in front of the ...

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Election year thoughts

Bill Yeargin Correct Craft CEO

By Bill Yeargin 2020 is a U.S. presidential election year with the first caucuses and primaries right around the corner. Before we know it, November will be here, and the citizens of the U.S. will be voting. Election years in the U.S. are interesting because they result in a unique and intense focus on political topics that is beyond the ...

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The 4 P’s of business strategy are dead

By Mark Overbye In the olden days of business, a manufacturer drove the product cycle, internally deciding how products got developed and presented in a controlled manner. Developed in the 1960’s, the "4 P's" representing Product, Price, Place, Promotion comprised a business strategy that helped define success in that bygone era. It’s a supplier-sided mindset that defines how products get ...

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Mindfulness moves from the monastery to mainstream

By David Gee Less stress. More focus. Increased productivity. Better health. How about that little list for some new year's resolutions? According to lots of mental health experts, and some hard data, mindfulness can help anyone achieve those things. If you just put your mind to it! “Over the past few years, mindfulness has begun to transform the American workplace,” ...

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The future of boating

By Bruce Van Wagoner Catering to the Millennial Generation The millennial generation is often the subject of speculation as people constantly weigh in on how their actions and reactions will shape history. After all, the millennial population is 85 million strong in the U.S. – the largest in the nation’s history. Naturally, the boating industry is not immune to this ...

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Sell the lifestyle, reap the profit

By Myril Shaw When you sell a boat, you are selling a lot more than a product. You are selling a lifestyle. About 99% of the time, people are not buying any of these products because they need them. They are buying them because they want them, because they have a vision of how much more they will enjoy their ...

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Show customers you care — digitally!

By Lauren Labunsky The holidays are here and it’s a great time of year to truly focus on how your dealership is showing customers that you care about them. This could include things like excellent customer service, a special gift or offer, a holiday-themed sale or event, and more. But just as so much of the customer journey has moved ...

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