Blog Spotlight

12 “Must-reads” for Leaders

Bill Yeargin Correct Craft CEO

By Bill Yeargin Reading dozens of books a year is typical for me, and while not all of them are business-oriented, many are. Apparently, this is not unusual, as a Fast Company survey of CEOs found that the typical CEO reads 60 books a year. As President Harry S. Truman said, “Not all readers are leaders, but all leaders are ...

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Full speed ahead for shows and special events

David Gee Boating Industry

By David Gee Recently I have turned from a golf fan, into a bit of a fanatic. For most of my adult life, golfing just interfered with slalom sets and wake surfing. I figured any time I could be on the golf course, I could also be on our boat, and I preferred the latter to the former. I certainly ...

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A few words about the economy – and ELEVATE

Elliot Eisenberg at ELEVATE

Elliot Eisenberg, Ph.D. loves to speak about economics. And in fact, he will be the opening keynote speaker at our Boating Industry ELEVATE Summit Conference in Atlanta, November 8 - 10. For those of you who haven't seen him in the past at ELEVATE, know that he will both educate and entertain when he talks about the economy. Which isn't always ...

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What’s next?

Bill Yeargin Correct Craft CEO

By Bill Yeargin After three decades in the boating industry, it takes a lot for me to be surprised. Good times, bad times, and pretty much everything in between has happened, but the past 18 months have been unlike anything our industry has experienced. We shut down 90% of our industry’s manufacturing plants in the spring of 2020 while wrestling ...

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Putting the “I” in ICAST

David Gee Boating Industry

By David Gee I came, I saw, I cast. Literally. Thousands of people recently descended upon the Orlando Convention Center for ICAST 2021, the world’s largest sportfishing trade show. It’s the premier showcase for the latest innovations in fishing gear, accessories and apparel, and helps to drive recreational fishing sales. And sales are up, way up, and that’s no fish story. ...

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Boating tips to safely navigate busy Fourth of July waters

By the Water Sports Foundation All over the country this upcoming holiday weekend, boaters will be cruising to popular gathering spots for watersports, to raft up, drop anchor and swim, enjoy barbecues and cap off festivities with spectacular fireworks celebrations.  “After a year of Covid restrictions, boaters are out on the water in force, soaking up plenty of sun and ...

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Four steps to fast F&I funding

Steven Graham Priority One Financial Services

By Steven Graham Ensuring a loan package is funded quickly is important to your dealership's business. It takes all three parties – you, your customer, and your F&I team – working in step to make it happen smoothly. Yet, every loan is unique in some way, and requires specific instructions based on the customer, lender, and dealer. So, how do ...

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12 top boating safety tips for the busy summer boating season

By Wanda Kenton Smith With new and used boat sales soaring to record highs in 2020 to first-time boat buyers, boating safety stakeholders are taking extra measures to communicate and promote safe boating practices in advance of the busy summer boating season. “The pandemic literally saw hundreds of thousands of newcomers join the ranks of first-time boat owners, so we’re ...

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How can you improve online marketing? Make it personal

By Ezequiel Arredondo Are you struggling to connect with your online audience? Does it seem as though even the most carefully crafted ads fall short of achieving your marketing goals? If your ad campaign ROI isn’t where you need it to be, take a long, hard look at who is seeing your ads and whether your ad content fulfills the ...

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