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Blog Spotlight

10 F&I-related issues that could cost you money

By Myril Shaw F&I Profit Center is an easy target when it comes to overall store profits that are less than what you would like. F&I is easy for a reason – they are often to blame. There is more though – and sometimes the expenses that occur when a customer finances are not directly related to reserve, backend penetration ...

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Back to school: Riding the wave of learning to sales activation

By Chuck Lewis School is back in session. Summer is over already, although I’m squeezing in a late-summer surf as of this writing. In this blog series we want to discuss how we can use technology and contemporary learning to elevate the boat buying experience, retain employees and make learning fun and practical. As our children enter their classroom and ...

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Leverage Facebook advertising to reach local prospects

By Lauren Labunsky The main reason why Search Engine Marketing (SEM) is such an effective advertising strategy is because people spend so much time on search engines and use them so often while browsing online. Another online platform that most people use frequently? Social media sites, with Facebook being the most valuable for advertising strategy.  The nature of how people ...

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A simple “Thank You” can make you a better leader

Remember the last time a client, boss or co-worker gave you a hand-written thank-you note to tell you you’re doing a good job? Maybe someone at work surprised you with flowers, an unexpected gift or a bonus. Has a vendor ever slipped you a gift card for a fancy coffee treat to show appreciation for your loyalty? It feels good. ...

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Disrupt the customer journey

The customer journey is a popular topic of discussion in the world of digital marketing. These days, it’s not as simple as someone seeing a boat ad in the newspaper and coming into your dealership to purchase it. The constant connectivity that our digital world creates makes it easier to reach prospects and customers, but also requires more strategy and ...

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No compromises when it comes to clean water

By David Gee When you are in the water, or on the water, recreating in any form, how much do you think about how clean that water is? Despite what I do for a living, how many invasive species articles I read and how many community water quality discussions I report on, I have to admit I kind of take ...

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The future is bright

By Bill Yeargin Ever since humans embraced both the division of labor and trade, millennia ago, people have been wealth creating machines. Division of labor increases productivity and trade encourages innovation, both of which lead to breakthroughs that keep increasing the wealth, health, lifespan and happiness of the world community. Human freedom, prosperity, standards of living, health, comfort, and lifespans ...

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Don’t write off the millennial (or any) shopper

As a preface to this blog post, I'm currently in the market for a PWC. I know, it's not necessarily a boat, but hey, I'm on a budget — and a limited tow rating with my current vehicle. I also happen to be a millennial, which shouldn’t have anything to do with anything. But apparently it does. At least at ...

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Optimize your site for voice search

By Lauren Labunsky As smartphones and home voice assistants become more popular, it has become crucial to optimize your dealership website to be featured in voice search results. It is estimated that 65% of people ages 25-49 speak to their voice-enabled devices at least once per day* - these include smartphones, smart watches, Amazon Alexa, Google Assistant, and more. According ...

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