Blog Spotlight
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Blogging: Should you start?
As most people may have noticed, blogs are everywhere. Since the beginning of the Internet, blogs have been a “thing,”…
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The missing moment in the buying journey
Most of today’s boat buyers are savvy and educated. They usually do earlier research on the boat they want to…
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TPP – Thank you President Trump for reconsidering
Global trade has been in the headlines recently and many are concerned about the impact of a trade war. The…
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Breaking down the basics of ranking high on Google
There is no doubt about it, your dealership website’s search engine ranking contributes directly to the bottom line of your…
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The Future: An open letter to President Trump
Dear Mr. President, You have a big job, in fact, the biggest. I cannot imagine the number of items you…
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Two more reasons to target prospects with pay-per-click
If you are familiar with Pay-Per-Click (PPC), also known as Search Engine Marketing (SEM), then you probably know that one…
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Global Trade is Tough – Aluminum Proves It
In November the U.S. Department of Commerce announced a historic self-initiated investigation into whether China is selling certain aluminum product…
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What’s your pre-owned strategy?
In the latest issue of Boating Industry, they shared the data for the 2018 forecast. Reviewing the data points shows…
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Why email is (still) so powerful
You are a successful and busy boating industry professional. Maybe you own or manage a boat dealership, or you hold…
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