Blog Spotlight
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Living (Aboard) the Dream
No, The Dream is not the name of our new boat, although it’s not a bad name for a boat.…
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Let’s go spring…do your thing!
April 15. It’s highlighted on my calendar every year. No, it’s not a reminder to get my taxes in at…
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Creating content that converts
In the marketing world we always hear the phrase, “Content is King.” We see that ways of consuming content, from…
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Permission to Come Aboard
It has been years, perhaps even decades, since I have thought about my first-ever boating experience as a kid. The…
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Reading equals success
At Correct Craft and our companies, we have a reading culture that has significantly contributed to our success. We talk…
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Prioritize quality over quantity for best ROI
Email marketing has been around nearly as long as the Internet has existed, but the nature of this digital strategy…
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Boat Shows: It’s a small world after all
Industry field visits are a great way to toss off the frosty cobwebs that can fill a transitioning trade press…
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Ending retaliatory tariffs with USMCA ratification
Each year the boating industry gravitates to its biggest (and sunniest) boat show in Miami to meet and discuss important…
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Break into the customer journey with geofence targeting
As digital marketing continues to advance, it becomes more crucial than ever to cater to your prospects throughout the customer…
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Open letter to President Trump
Dear President Trump, I cannot imagine how tough a job it is being President. Though I am sure you receive…
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