Archives
-
Make a plan
By Lucile Capo-Miller, co-owner, Cannons Marina, Longboat Key, Fla. Looking back on 2007 and ahead to 2008, I feel the…
Read More » -
Create a sense of urgency
By Ann Medford, director of corporate communications, Sea Tow One of the biggest issues I think we, as executives within…
Read More » -
Find new blood
By Lindsey Johnson, Trade Communications manager, NMMA It wasn’t long ago (seven years now) I covered my very first boat…
Read More » -
Make water access a priority
By Bernice McArdle, director of Affiliates, NMMA Whether in good or bad economic times, the water access issue continues to…
Read More » -
A plan of your own
By Cindy L. Squires, Esq., chief counsel for Public Affairs and director of Regulatory Affairs, National Marine Manufacturers Association (NMMA)…
Read More » -
When the going gets tough, reach out and touch
By Salima Benchoukroun, freelance public relations and marketing professional Much has been written about the importance of not reducing marketing…
Read More » -
Communicate success
By Holly Johnston, Sr. OEM & Special Markets coordinator, Honda Marine The most important element in any successful enterprise is…
Read More » -
Seek the right people and keep them
By Fran Galati, Human Resource director, Galati Yacht Sales, LLC, Anna Maria, Fla. A challenge the marine industry faces is…
Read More » -
Think pre-owned
By Peggy Bodenreider, senior manager of marine sales, GE Money The area that GE sees as a huge opportunity is…
Read More » -
Turn to your backyard
By Cheryl Fischer, co-owner, Fischer Marine Boat Sales and Brokerage, Fort Myers, Fla. In 2007, Fischer Marine was experiencing its…
Read More »