Archives
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For the convenience of whom?
After being in the marine industry for 38 years, I still fail to understand why our retail store hours are…
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Leadership vs. Management
By Debbie A. Davis, MarineMax lead: (verb) to influence or induce manage: (verb) take charge or care of Who could…
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Be green
By Laurie Fried, chief sustainability officer and director of Community Relations, West Marine One of my most challenging – yet…
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Take care of your employees
By Kris Carroll, president, Grady-White Boats Employees are like customers. It is easier to maintain your present customer/employee base than…
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Make the difficult decisions
By Marion Goodman, co-owner, Lynnhaven Marine,Virginia Beach, Va. Surviving in a declining market is always a challenge and sometimes impossible.…
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Show, don’t tell
By Valerie Ziebron, president, VRZ Consulting The 80/20 visual principal helps build trust, CSI and profitability in boat sales, F&I,…
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Be inclusive, not exclusive
By Patricia Kearns, NAMS-CMS, principle marine surveyor, Recreational Marine Experts Group, inc., Naples, Fla. The industry “itch” that I’d really…
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Work together
By Wanda Kenton Smith, Kenton Smith Advertising & PR, Orlando, FL I know I sound like a broken record, but…
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Spread the word
By Nancy Michelman, president, BoatU.S., Alexandria, Va. One challenge the boating industry faces is getting more women and minorities to…
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Get certified
By Nancy Smith, owner and vice president, Colorado Boat Center, Loveland, Co. One of the most significant challenges that I…
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