Archives
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“Geo-recognizing” opportunity
It’s true that boat buyers are more educated today than they’ve ever been. They’re appearing on the showroom or boat…
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Certifiably better
Dealers certified through Grow Boating have significantly higher customer service index scores than non-certified retailers, providing the first concrete evidence…
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Adding to the wealth
George Bonelli has a vision for his company. The 40-year-old founder of SailTime Licensing Group LLC imagines it becoming the…
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Recommended reading
Through all the ways that the Top 100 Dealers search out and use improvement opportunities, one of the most common,…
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Going global
Although the marketing build-up and the official launch of Nautic Global Group culminated at February’s Miami International Boat Show, the…
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Discover Boating Spreads Viral Marketing in 2007
From the beginning, we have stressed the fact that Discover Boating marketing campaign is more than just advertising. Don’t get…
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A defining moment
Dusty McCoy is excited. The Brunswick Corp. executive recently rolled out a new program for the boat and engine builder’s…
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Top 10 Management Tips for Marine Dealers
The following “Top 10” management tips may just help you reach your business goals earlier that you expected in 2007.…
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