Blogs
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Who owns the customer?
A dealer, distributor and manufacturer all meet for lunch one afternoon. After the customary meet and greet, the question about…
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Rising middle-class incomes mean good news for boating
A strong middle class usually means a strong boating industry, and that means there is plenty of reason we should…
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Want to increase dealership performance? Take a vacation.
This blog originally appeared on PowersportsBusiness.com. If you work in the retail end of the marine industry, then you work…
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Three ways to help first time boaters overcome buying jitters
With the continued need to grow our industry and bring first-time buyers into the market, according to Grow Boating, the…
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Technology and globalization
Technology and globalization are two trends that are combining with incredible force to significantly impact us all (and our industry).…
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A social media silver lining
The weather-related adage about a precious metal being tucked inside of a dark cloud came to mind recently while monitoring…
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The future of handheld augmented reality
If you’re annoyed with how attached to technology your customers are today, it’s unfortunately not going to get any better.…
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