Get to work on your business resolutions

Now that the New Year’s hangover has worn off and we’re all getting used to writing 2015, it’s high time to get to work on those resolutions.

Making a business resolution might seem redundant on top of business goals, budgets and other objectives. But having a resolution in mind can help you rethink routine business duties.

If you don’t have a resolution in mind, here are a few that might lead to some great change at your business.

Hire Smarter

Hire the smartest people you can. If you’re split between two candidates for the same job and one has a mountain of experience and the other has a clear spark of intelligence, who do you hire?

Many times, experience is an easy pick. Experience means less training, less boat rocking and it’s quieter — right? But now that people are buying again, it’s time to rock the boat and capitalize on great ideas.

And don’t let your ego take control. Everyone wants to be the smartest person in the room, but wouldn’t you rather have the smartest person in the room bringing you their great ideas?

Find New Income Streams

This year looks like it will be a good one for recreational boating. Consumer confidence is up, gas prices are way down and the economy is in great shape.

But don’t think that means complacency will keep the money coming in.

Through the great recession, scores of boat dealers fell on hard times. But those that weathered the economic storm best were those with multiple facets to their business.

New boats are a great moneymaker — when they sell. But great service, storage, gel coating, boat rentals and clubs can be ongoing income streams.

Tweak The Marketing Plan (Or Create One)

Boat show season is a great time to tweak your marketing plan as the boat show is such an integral part of marketing outreach.

Without people streaming into the dealership, you hopefully have a little time to focus on long-term business goals and how to achieve them.

If you’re just getting started, read up on creating a marketing plan.


Happy New Year! Now get to work!

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