How to be a smart company
Correct Craft has been getting a lot of press recently for its interest in investing in the marine industry (click here to read part one of a two-part special report on its research and stay tuned for part two, to be published tomorrow). And certainly, it deserves the attention for its formal approach to researching the opportunities available in today’s boating market. However, it isn’t alone in its efforts to invest in our industry’s future.
The Boating Industry editorial team just finished evaluating this year’s Top 100 Dealer applications, and we were invigorated to learn that several have acquired competitors or land for future expansion, and all have continued to invest in improving their current operation.
In addition, I read an article today in The Miami Herald about a number of South Florida marine businesses that are renovating or expanding, including a marina, two repair operations and a boat builder.
As Correct Craft CEO Bill Yeargin put it in his recent interview with Boating Industry magazine, “When the storm is over … smart companies will benefit for years from what they have done during this storm.”
Share the story of how your business or organization is investing in its future by commenting below.