As in the auto industry, where companies like GM are narrowing their focus by eliminating brands and models to help lure customers back – which the New York Times discussed in a story today – Brunswick has made the decision to discontinue its Maxum line, which has been around since 1988. You can read the details here.
What do you think? Did Maxum fill a unique niche in Brunswick's portfolio, or will other general recreation brands like Bayliner and Sea Ray be able to pick up the slack?
And given that Brunswick still owns more than a dozen boat brands in the U.S., do you think we'll see more casualties before the end of the recession?