In a Hubspot Blog article titled “17 Silly Missed Lead Generation Opportunities,” Pamela Vaughan lays out 17 different locations you should be promoting and linking to your special offers.
For one, Vaughan recommends strategically placing call-to-action buttons and images to promotions throughout your website. For example, boat owners perusing your boat inventory may be more tempted to trade in an older model if a call-to-action button appears, informing the potential lead of a free winterization offer on trade-ins.
And according to Vaughan, links or call-to-action buttons directing users to a promotion should be exist far beyond your own website. They should appear in your email signature, social media profiles or status updates, within news releases, QR codes or even as part of your pay-per-click advertising campaign.