Author Archives: swadmin

Making Challenges into Opportunities

Marine paints and coatings manufacturers have had to deal with economic and regulatory issues during the past few years. Most companies, however, have transformed them into opportunities for their business. While other companies in the boating industry are struggling because of the economy, paint and coating manufacturers are persevering because their products are often needed to launch a boat into ...

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(Increasing) horsepower still a beautiful thing

In an era where environmental friendliness and quiet runnings seem to be dominating engine innovation, manufacturers are still concentrating on that one main consumer attraction: horsepower. And while increased horsepower, by itself, doesn’t really strike us as groundbreaking news, we found it noteworthy to recognize two milestones that recently have been achieved. Yamaha Marine introduced the first-ever, emissions-compliant 300-horse outboard, ...

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Jacobs predicts record sales in 2004

Defying recent predictions that indicate boat sales continuing to decline in 2003, Genmar head Irwin Jacobs boldly predicted a record year for the company’s vast line of products in 2004. Jacobs comments came at the tail end of a series of recently concluded dealer meetings, in which dealer enthusiasm was reportedly at an all-time high. “The last 60 days has ...

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Jacobs wants model year start pushed back

Genmar Holdings Inc. Chairman Irwin Jacobs believes pushing the start of the model year back to the fall would do more to expand interest in boating than efforts such as a national advertising campaign cooperatively financed by boat builders or some other segment of the industry (see related article on page 26). Genmar is the boating industry’s volume leader with ...

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Closer than ever

The idea of the boating industry launching an industry-financed national advertising campaign is a difficult one: everyone talks about it, but no one does anything about it. Well, through the efforts of Richard Strickler of Transamerica Distribution Finance and several others, the industry is closer to mounting a cooperatively funded advertising effort than it ever has been, as the lead ...

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West marine opens

Should individual West Marine Inc. stores get bigger or smaller? The aftermarket accessories retailer wants to have it both ways. It opened a new “Superstore” in Fort Lauderdale during June, and it plans to open a total of 15 smaller “Express” stores this year. The 28,000-square-foot Fort Lauderdale Superstore is West Marine’s second. Its first Superstore, a 30,000-square-foot facility, opened ...

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Products & Services

Self-Supporting Boat Covers Taylor Made Products has introduced the new BoatGuard self-supporting technology boat covers to expedite rainwater runoff, eliminating puddles. The covers, made of 100-percent marine grade pigment coated polyester, incorporate a design with flexible support poles integrated into the fabric to help retain a firm convex surface. The covers are fully supported over the entire length of the ...

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MAATS show stays on growth path

Busy aisles meant smiles on the faces of most exhibitors at the third-annual Marine Aftermarket Accessories Show (MAATS), held July 9-11 at the Las Vegas Hilton. The event has continued to grow, with attendance up 18 percent over last year to about 2,150 people, buyer-supplier meetings up from 1,050 to 1,600, and a sold-out show floor that consisted of 443 ...

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Defining Job Duties for the F&I Function

Our dealer, sales manager, Steve and I collaborated on clearly defining job duties. We did it for both the Sales Department and the Business Office. The process of getting everyone to “sing out of the same hymnal” is not an easy task — especially when it requires the cooperation of the sales force. Duties for The Floor Salesperson We decided ...

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