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Author Archives: Nicholas Upton

Nautique breaks ground on $8M expansion

ORLANDO, Fla. — Nautique announced the expansion of its world headquarters and manufacturing facility with a ground breaking ceremony to kick off the $8 million project that will be complete in January of 2016. Recognized worldwide for building industry leading waterski, wakeboard, and wakesurf boats, Nautique continues to experience significant growth in the marketplace and plans to increase its workforce to ...

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Weekly 5: Miami boat show dispute heats up

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com. 1. Miami boat show dispute heats up The village of Key Biscayne and the Miami International Boat Show have launched dueling PR campaigns as they battle over public perceptions ...

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How to maximize the lifetime value of your clients for boat dealers

Over the last few weeks, we’ve been discussing the seven steps to a more profitable business by building systems for boat dealers. Previous Stories: 7 steps to a more profitable business building system | How to grow with interesting offers Before we begin, let’s quickly review each step. Determine Specifically Who You Are Going to Serve Select a single target market ...

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S2 Yachts Partners with Atlass Insurance

FORT PIERCE, Fla. -- S2 Yachts, builders of premium Pursuit Boats and Tiara Yachts announced today a partnership with the leading yacht insurance broker, Atlass Insurance based in Fort Lauderdale, Florida. The S2 Yachts specific program is designed to offer all present and future Tiara Yachts and Pursuit Boats owners an industry leading compliment of benefits uniquely tailored to the product’s ...

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Landing School develops summer workshops

ARUNDEL, Maine – The Landing School is pleased to announce the development of five summer workshops geared towards both the novice and professional who wants to brush up on their skills. The workshops, which are run by The Landing School’s expert staff, cover woodworking and engine maintenance and are open to the public. These one, two, and three day programs ...

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Nautique announced as official towboat of the 2015 European Wakesurf Tour

ORLANDO, Fla. - Nautique is pleased to partner with the European Wakesurf Tour as the official towboat and title sponsor for 2015. The award winning Super Air Nautique G23 equipped with Nautique Surf System (NSS) will provide the wave for all four stops including three World Series of Wake Surfing qualifying events. The European Wakesurf Tour will include the following events: ...

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Closing sales means making sense to customers

It takes smart, highly competent salespeople to meet the challenges presented by today’s informed and savvy customers. Even so, there are many in sales who believe that success depends on a friendly smile, a gift for small talk, and a large dose of enthusiasm and optimism. Others might toss in a passion for selling, listening, the ability to close, and ...

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Building a boating culture anywhere (even Iowa)

We talk a lot in this industry about developing the boating lifestyle and extending the boating culture to customers. Recently, the Boating Industry team took a day trip to see a couple of our Top 100 dealers in action. I know there are great businesses across the country promoting the lifestyle, but Parks Marina is among the best I’ve seen. ...

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BoatUS offers free online fuel spill training

ANNAPOLIS, Md. – As the summer boating season is underway, marinas, boat yards and clubs are staffing up. These seasonal employees, sometimes high school, college students or part-timers are responsible for refueling hundreds of boats – but do they have the training to prevent a fuel spill? With a grant from National Fish and Wildlife Foundation, the BoatUS Foundation now ...

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Walker Bay Boats signs two Midwestern dealers

FAIRFIELD, Calif. – Walker Bay Boats, manufacturer of an award winning line of small recreational boats, announces two new dealers for the Midwestern US. Coral Gables Yachts will service the Michigan area and Harbor North will handle Ohio.  Michael Carroll, Director of Marketing and Business Development for Walker Bay said, “We are very pleased to announce these two new reputable dealers ...

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