Author Archives: NancyMichelman

Spread the word

By Nancy Michelman, president, BoatU.S., Alexandria, Va. One challenge the boating industry faces is getting more women and minorities to take up boating. In our surveys, many women say they’re intimidated by boating and don’t feel they have sufficient knowledge or training. They also say they are often ignored by sales and service personnel. Ways to help resolve this includes: ...

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