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Manufacturers get creative with inventory
Obviously dealers will not be stocking inventory at the levels they did in the past for a long time, if…
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Check out the MDCE’s just-released lineup
The Marine Dealer Conference and Expo's educational lineup has just been released, and we've got descriptions of all the sessions…
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People don’t like ads that make them feel watched
Advertising Age recently reported on an academic study that looked at people's reaction to obtrusive and targeted online advertising —…
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What was the only state where marine spending increased in 2009?
This week, the National Marine Manufacturers Association released its 2009 Recreational Boating Statistical Abstract.
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How well do you know boating safety?
Manitou Pontoon Boats has come up with a way to make National Safe Boating Week, which runs May 22-28, a…
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Tell us what you think
Now we've added one more way for you to interact with us. On our Facebook page, we've added a "Poll"…
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Earnings season shows losses narrowing significantly
Companies are still losing money, but losses have narrowed considerably.
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New model year intros: What time is the best time?
If you're a dealer whose brands delayed new model introductions last year, how did the switch work for you?
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Don’t forget about half the population
Do you think more programs targeting women are needed? Have I missed any such campaigns from the past year?
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Building a Web site that gets results
If you aren't currently tracking every pageview on your site, you need to start now.
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