Author Archives: Liz Walz

Another way to win over your customers

Last week, I received a press release from BoatU.S. with the following subject line, “The Shocking Truth: More Recreational Boaters Having Battery Problems.” And I saw an opportunity. Or at least one I’d jump on if I was a boat dealer, marina operator or boating supplies store manager. BoatU.S. Towing Services reports that the number of non-emergency assistance calls it ...

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Investing where it counts

I was going about my normal boating news searches this morning when I stumbled across an article written by a stock analyst who had recently visited a handful of stores along Chicago’s Michigan Avenue. Like many of us, he has kids, and after being gone for a week on business, he was headed to the Disney store to pick up ...

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Why you should go undercover

Sunday night, I watched an episode of Undercover Boss, the new “reality TV show” that takes a company’s leader and puts them “undercover” on the front lines with the employees. The show featured Joe DePinto, the president and CEO of 7-Eleven, Inc., who spent a week disguised as “Danny,” a guy starring in a documentary on entry-level jobs. During this period, he ...

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Do YOU have a club?

A week ago Thursday, I was running late for a seminar on unique profit centers at the International Marina & Boatyard Conference. When I slipped into my seat about 20 minutes into the 90-minute session, the presenters were talking about boat clubs, and while the discussion moved on to other topics as it wore on, it kept coming back to ...

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A radical proposition about employee compensation

In a blog a few weeks back, I told you of my plans to read a new book — “Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink. Well, right now, I’m in the middle of it, and given that its premise is surprising and suggests we should radically change the way we compensate employees, I thought I’d share it.

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Scouting out a bright path for our industry

While I was a Brownie for a year or two in elementary school, it wasn’t my path to a love of the outdoors. I didn’t realize what an incredible impact Girl Scouts and Boy Scouts can have on kids until later in life. In my 20s, when I was dating my husband, I had a chance to attend quite a ...

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Solving the small stuff before it gets big

My husband and I have been married for more than 10 years, and despite the happy life we’ve created for our growing family, we still have problems. Take, for instance, our mail problem. Like most people out there, we get a ton of mail, most of it junk. And yet since I – the bill payer in the family – ...

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Exceeding expectations one promise at a time

A week before Christmas, I was delighted to receive a $100 clothing store gift certificate as a “thank you” for a favor I’d done for a family member. After a little research, I discovered the items I wanted to purchase with it were only available online. Now, I have to admit, I’ve never purchased clothing online because I like to ...

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How NOT to motivate your employees

Throughout the past 10 years, I’ve served as a supervisor a few times. The first time around I was asked to hire and then oversee the work of an editor and a Web master. The two gentlemen I selected were just a few years younger than me, and I treated them as friends and team members more than employees. Because ...

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The marrying kind

The dealer-manufacturer relationship is a little like marriage. None of us know the exact formula for lasting love, but there are some things all successful marriages have in common.

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