Author Archives: Kelsey Larson

How the best dealers manage turns

Over the last decade the boating industry has seen both sides of the inventory challenge.  In the 2007-09 period, we saw dealers stuck with way too many boats when the housing market – and then the rest of the economy – crashed. With dealers dropping left and right and consumers defaulting on loans, excess inventory and repossessed vessels flooded the ...

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The digital marketing strategy every dealer, broker and manufacturer should be using in 2018

Have you ever been on the Internet and noticed ads following you around everywhere you go? Then, you remember you’d been searching for that exact thing or visited that company’s website. It happens virtually every day. What is it, you ask? The technical term is re-targeting (Facebook/Instagram) and re-marketing (Google Display Network). Imagine someone visits your website and views your ...

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Freshwater focuses on consumer-driven innovation

Freshwater fishing remains a critical market segment within the boating industry. Recent data from Statistical Surveys confirms that the market continues to exhibit solid growth in the single digit range.  According to SSI, sales of new retail registered outboard-powered aluminum fishing boats in the U.S. increased from 61,000 in 2016 to 62,000 in 2017.  Total freshwater fishing, which includes aluminum ...

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Consumer education remains key fuel-related issue

Industry insiders remain hopeful that the Consumer Protection and Fuel Transparency Act of 2018 will promote much needed public education on the proper use of E15. To combat the U.S. Environmental Agency’s current E15 labeling, the bill directs the agency to involve consumers, through focus group testing, in creating labels and pump safeguards that effectively raise awareness of the prohibited ...

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At the helm: Scoring with service – The boating tie that binds

The cover of this issue takes a visual approach to presenting the best young leaders in the marine industry. The individuals who appear within this highly popular section are a unique group.  We ask each member of our 40 Under 40 group to complete a background questionnaire. One of the initial questions deals with the individual’s first job. This year’s ...

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Breaking the mold and setting a new tone

Fusion Marine Entertainment launches new product series “The days of putting average on a boat are simply not there anymore,” said Fusion Marine Entertainment’s Managing Director Chris Baird, in a past interview with Boating Industry. Fusion has maintained its above average stature with the introduction of its new Apollo Series. Following the purchase of Fusion by Garmin, Baird said that ...

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Boating Industry’s 2018 Top Products

50 of the newest and most innovative products for the marine industry For the fifth annual Boating Industry Top Products list, we’ve hand-picked 50 of the newest or updated products and services for the boating industry, ranging from engines to accessories to apps and more. In order to be eligible, products or services had to have been introduced or significantly updated ...

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Creating a customer experience brings boaters back

Forge an emotional connection to generate more business How do top-ranking dealers create a customer experience that brings boaters back to the water?  More often than not, establishing an emotional connection is a highly effective way of guaranteeing return business. Port Harbor Marine’s mission statement is specifically designed to create the ultimate boating experience at all five of its Maine ...

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Personal watercraft sales continue market climb

In years past, PWC were often considered a large, somewhat inexpensive gateway to get people into the world of boating. While still true on some occasion, with more and more upgraded models of PWCs coming to market, this is not entirely the case anymore. Not only are new models of PWC getting speedier and sportier, but they’re also growing in ...

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M&P Mercury Sales Ltd.: Continued growth, community involvement leads to success

With four locations around the Vancouver area, M&P Mercury Sales, Ltd. doesn’t show any signs of slowing down.  All of M&P’s previous efforts to strive for the best landed them a No. 8 spot on Boating Industry’s Top 100 Dealers of 2017 list. M&P’s headquarters, located in Burnaby, British Columbia, features three large buildings with a total of approximately 64,612 ...

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