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Columns
Awareness: It’s just not enough
My heart stopped for a minute when a dealer walked up to me at the 2012 Marine Dealer Conference &…
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Columns
At the Helm: Tablet takeover
This month, we’re taking you inside the tablet revolution, looking at how these mobile computers and their smartphone counterparts have…
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The Zero Moment of Truth
(Note: This article is a sidebar within the article, The new customer.) What is the Zero Moment of Truth? The…
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2012 Best in Class: Best boat show strategy
Sail & Ski Center Austin, Texas Rod Malone, president of the Sail & Ski Center, stresses to his team that…
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2012 Best in Class: Best marketing
BMC Boats Longwood, Fla. BMC Boats’ mission is to have its brand be instantly recognizable like marketing giants Coca Cola…
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