Author Archives: Kelsey Larson

Creating a buying atmosphere

The right showroom design can increase sales throughout your dealership When owner Michael Wood moved South Florida Mastercraft in 2011, he had a clean slate of a dealership to design. With an 8,000-square-foot showroom space in Boynton Beach to fill, Wood put a lot of thought into the new digs and how the layout would affect sales. “We wanted to ...

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Hope in the aging buyer

Exclusive research from Info-Link shows average buyer age varies widely by brand, segment By now, it’s a well-worn statement: The average boat buyer is aging at a notable rate. It’s a frequent topic of discussion at industry events, dealer meetings and sales conferences. Each year, the average age of the new boat buyer is about six months older than it ...

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At the Helm: Your critical edge

If you’ve never been to the Marine Dealer Conference & Expo, this is the year to do it. Simply put, if you care about the success of your business, you need to be there. (MDCE is produced by Boating Industry and the Marine Retailers Association of the Americas.) What makes it so important that you join us for MDCE 2013, ...

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An additive warning

This is a sidebar of the article The post-ethanol fuel future? There are many fuel additives on the market these days that promise to solve a number of problems from protecting marine engines from E15 damage to restoring bad fuel. Many of these additives are making promises they can’t deliver, so dealers and marinas need to be very careful about ...

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Seize your service opportunity

Use service departments to build loyalty, profits Many dealerships leaned on revenue from their service departments to help make ends meet during the recession. Now that we’re moving into a period of hopefully greater stability and sustained growth, it’s important that dealers continue to treat the service department as an integral part of the overall business. With the use of ...

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Transform training into results

Tell me if this sounds familiar. You return from a conference or training opportunity with lots of new ideas you want to put in place, maybe scribbled down in a notebook or on your tablet. Today, you have to catch up on all that stuff that piled up while you were gone. But tomorrow or at least by the end ...

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Redesigning a showroom brings positive ROI

This is a sidebar of the article Creating a buying atmosphere Looking at every aspect of the showroom, from in-store features and fixtures to merchandising and traffic flow patterns, one might wonder if it’s all worth it. Experts and dealers agree, it is. A dingy, not-well-planned, warehouse-looking showroom creates a discounting environment, Jim Rasmus, president of Retail Design Associates, explained. ...

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Social media: 66 tips and tools to grow your business

Pinterest, Facebook, YouTube, like, SEM, poke, Tweet, fan, hashtag, SEO, Instagram, Google+, graph, feed – it’s easy to get lost in the world of social media and digital marketing. Whether you’re trying to get started in social media or just looking to do it better, it can be a daunting task. In this special editorial package, we’ve got 66 key ...

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Winning the Culture War

Make your workplace one where your team has fun, and your back Any engaged business leader wants his or her company to be a positive environment where employees are happy, customers pick up on the good vibes and turnover is minimized. Much has been made about the Apples, Facebooks and Googles of the world with their everyday-is-casual-Friday, impromptu Nerf gun ...

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The integrated helm

Driven by technological advancements, helm displays have become all-in-one solutions offering more than many ever thought possible. Innovation in technology has made the seemingly impossible commonplace. And those never-dreamt-of capabilities in smartphones, homes and cars are not lost on the marine industry. From the dad behind the helm of the runabout to the captain of a mega yacht, technology has ...

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