Author Archives: Kelsey Larson

Boat show sales success

How top dealers ensure positive ROI on big-ticket shows Once late fall hits, and boats head for storage, the sales season has basically been put to rest. But instead of spending all their time focusing on the past, many dealers are looking forward because as winter hits and the new year begins, boat show season will be upon us. Though ...

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New waves in water sports

Following amazing 2012 season, new trends and uncertain weather are shaking up the water sports market In terms of weather, 2012 was better than amazing for the boating industry. Summer in much of the United States last year started early, stayed strong and lasted longer than usual. At the same time, an improving economy was finally starting to impact boat ...

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At the Helm: The Millennial wave

We spend a lot of time in the marine industry talking about reaching that next wave of younger customers. Just as important, though, as preparing for them outside your company is preparing for them inside. Whether you call them Millennials, Echo Boomers or Generation Y, this generation of employees represents an unprecedented shift in the makeup of the workforce. There ...

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13 reasons to attend MDCE 2013

From an all-new educational lineup to new networking opportunities, there are plenty of reasons for dealers to come to Orlando for this year’s Marine Dealer Conference & Expo, produced by Boating Industry and the Marine Retailers Association of the Americas. Here are 13 of the best reasons to join more than 1,000 of your fellow marine professionals Nov. 17-20 in ...

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How to do less, better

Many of us share the same problem. When it comes to our work, we want to do it all. Of course, we’re smart enough to know that we can’t. But knowing often isn’t enough to change our behavior and stop us from trying to do what we know is impossible. We take on more and more because we love what ...

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Discover Boating delivering more impressions, buzz

Discover Boating recently released its mid-year marketing report, which showed strong results for the program. This year, 500 million advertising impressions have been delivered by the program. At the same time, traffic to DiscoverBoating.com is up 18.5 percent and the site has referred more than 600,000 consumers to manufacturer websites through July – an increase of 285 percent over 2012. ...

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Sterndrives ramping up for a comeback

New engine technology, improving economy point to segment’s recovery No segment of the marine industry absorbed a body blow as severe as what hit the sterndrive category in the last decade. According to the National Marine Manufacturers Association, annual sterndrive sales plunged more than 76 percent between 2004 and 2011, from 71,100 units down to 16,890 — a staggering drop ...

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The post-ethanol fuel future?

Industry testing shows potential for isobutanol in marine engines It’s no secret the marine industry has been worried about E15. From lawsuits to lobbying, many of the trade groups have been working to make sure it doesn’t end up in marine engines. Testing by the National Marine Manufacturers Association shows that the 15-percent ethanol gasoline blend damages marine engines. Several ...

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Average age varies greatly by segment, brand

Our July issue looks at the average age of new boat buyers across multiple segments and brands in new research from Info-Link, provided exclusively to Boating Industry. No surprise: The market continues to age. We tackled some of the major segments – runabouts, pontoons, bass boats, ski and small cruisers – in the print edition. Click here to read the ...

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The suddenly resurgent jet boat market

With BRP’s exit from the jet boat market last year and decision to license its jet propulsion technology, it was probably only a matter of time before other boat builders decided to give the market a go. Chaparral and Rec Boat Holdings announced within days of each other that they would be doing just that. Both companies will be using ...

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