Author Archives: Kelsey Larson

At the Helm: Looking forward in 2014

We take a look at the 2014 industry forecast in this issue and it’s one that points to another year of growth. From industry leaders to the readers of Boating Industry, the industry seems optimistic about what this year holds. With most economists predicting overall growth in GDP this year, steady increases in the housing market and a slowly recovering ...

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2014 App Directory

The following apps were selected as both marine specific and general resources that will help you in management, sales and overall productivity. For the complete directory, visit BoatingIndustry.com/AppDirectory   Bayliner Operating System: iOS Price: Dependent on manufacturer Description: Using the Bayliner Dealer Sales Application, dealers can show the Bayliner product line to customers, while also collecting leads. The app’s features ...

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The 2013 Top 100 Dealers

With double-digit growth year-over-year, 2012 was the start of what will hopefully be a long period of growth and recovery for the marine industry. And the Top 100 dealers continue to set the pace, with the average dealer increasing revenue by 11.2 percent in 2012 – off of a 15 percent increase in 2011. 2013 is shaping up to be ...

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2013 Dealer of the Year – Legendary Marine

In 2012, Legendary Marine wowed the Boating Industry team with its rapid growth and dedication to quality. What we didn’t expect was the wave of improvements Legendary made over the last year. Not content to rest on its laurels, the Destin, Fla.-based dealer implemented several new initiatives in 2012. It’s a record that made it nearly impossible for us not ...

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2013 Best Training Program: Colorado Boat Center

Best Training Program Colorado Boat Center Johnstown, Colo. Being part of the Top 100 is about more than the bottom line. It takes not only financial success, but also a dedication to service, community involvement and the creation of a good place to work. One of the most important factors in that facet of the business is the improvement and ...

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2013 Best Marketing: Buckeye Marine

Best Marketing Buckeye Marine Bobcaygeon, Ontario Buckeye Marine does many things well – you don’t reach the No. 4 spot on the Top 100 list without excelling at all aspects of the marine business. But where Buckeye truly separates itself from the rest of the Top 100 is in the company’s marketing efforts. From its carefully developed (but always flexible) ...

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2013 Best Customer Service: Gordy’s Lakefront Marine

Best Customer Service Gordy’s Lakefront Marine Fontana, Wis. Located on the shores of tony Lake Geneva in southeast Wisconsin, Gordy’s Lakefront Marine has remained family owned and operated since its inception in 1955, priding itself on consistently exceptional customer service. Between its dealership, marina, storage and rental businesses, bar, pro shop and Boat House restaurant, its staff of more than ...

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2013 Best Digital Strategy: Marine Connection

Best Digital Strategy Marine Connection West Palm Beach, Fla. There’s no doubt that digital media has permeated our lives. A recent eMarketer study found the average U.S. adult spends more than five hours a day using digital devices for non-voice functions, and as we know, the Internet is the first place many go when looking to make a big-ticket purchase. ...

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2013 Best Service Department: Woodard Marine

Best Service Department: Woodard Marine Hydeville, Vt. Education, efficiency, innovation and customer service define the experience within the service department at Woodard Marine, a small-town dealership in western Vermont. Owner Lauren Woodard-Splatt has focused much of her attention on its service department, encouraging constant tech training, tweaking its pricing structure, implementing green initiatives, adding a new bonus program and bringing ...

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2013 Best Boat Show Strategy: Russell Marine

Best Boat Show Strategy Russell Marine Alexander City, Ala. When Russell Marine saw its in-store traffic decreasing in 2010, the dealership did anything but sit back and wait for customers to walk in. Instead, it opted for a new philosophy, which has been morphing and improving ever since. “In 2010, we had a shift in our marketing strategy for boats. ...

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