Author Archives: Kelsey Larson

Preparing your company for healthcare reform

How to get ready for upcoming changes and gain an edge in the process Three years after the Patient Protection and Affordable Care Act (commonly called the ACA) became law, “many employers still don’t grasp its basic elements,” said a recent Businessweek article. Despite the recent one-year delay in enforcement of the employer mandate penalty, small and mid-sized businesses should ...

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Market Trends: Return of the Jet Age

Major boat builders are releasing an array of new jet-powered boats Sales of jet-powered boats fell steadily throughout the last year, partially due to Bombardier Recreational Products’ [BRP] surprising decision in late 2012 to abandon production of its Sea-Doo jet boats. Almost a year later, this past September, Sea Ray announced it would no longer enter the jet boat market ...

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Q&A: Gordy’s Rallee Chupich is named 2013 Darlene Briggs honoree

Rallee Chupich, director of service and restaurant operations at Gordy’s Lakefront Marine in Wisconsin, was named the 28th recipient of the Darlene Briggs Woman of the Year award at the 2013 Marine Dealer Conference & Expo, held November 17-20 in Orlando, Fla. The award is presented annually to an outstanding woman who is actively involved in the marine industry at ...

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Industry leaders talk content, marketing

Five big names in boating spoke about the state of the industry at the 2013 Marine Dealer Conference and Expo. In all, 2013 was a good year. Rick Correll of Tigé Boats, Bob Menne from Premier Marine, Mark Schwabero of Mercury Marine, Ron Huibers of Volvo Penta and Bill McGill of MarineMax fielded questions and discussed the boating industry in ...

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It’s electric!

Quiet, zero-emissions electric boats and motors growing in popularity There’s no doubt that electric transportation is permeating the country. Electric trains and hybrid buses now serve as alternatives to their gas- and diesel-driven mass transit counterparts, and it’s hard to take a road trip without seeing quite a few electric and hybrid cars on the way, so it’s no wonder ...

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Attendance jumps at 2013 MDCE

Conference sets mark, as dealer attendees increase 20 percent There’s no questioning the success of the most recent Marine Dealer Conference & Expo, which ran from Nov. 17-20 at the Orange County Convention Center in Orlando. Whether eyeing the overall attendance or the many packed-to-the-gills seminars, the bustling expo hall or the newly inaugurated pre-conference workshops, it was clear that ...

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14 Keys to Success

14 industry leaders offer their keys to a successful year We asked several industry leaders what they see as the keys to a successful 2014 for the marine industry. Here is some of what they had to say. To read more from these industry leaders, visit BoatingIndustry.com/14keys to see the uncut versions of their answers, as well as what they ...

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Indmar and Ford announce engine supply plan at SEMA

Ford Motor Company will re-enter the marine market in an agreement with Indmar Marine Engines, the world’s largest privately held manufacturer of gasoline inboard marine engines. Ford and Indmar Marine Engines made the announcement during the Specialty Equipment Market Association premier event, the 2013 SEMA Show, held every November in Las Vegas. “Ford is pleased to be working with Indmar ...

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Dominion Marine Media launches DX1 at MDCE

Dominion Marine Media, the division of Dominion Enterprises that operates YachtWorld, BoatTrader.com and boats.com, launched DX1 — a new business management solution developed for dealerships — at the Marine Dealer Conference and Expo in Orlando, Fla. Gathering a crowd of interested dealers, conference exhibitors and the assembled marine media, Ian Atkins, senior vice president and general manager of Dominion Marine ...

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How NOT to compete on price

During the Marine Dealer Conference & Expo, there was one phrase from branding expert David Avrin that really stuck with me. “If you’re being hammered on price,” he said, “your customer doesn’t see a big difference between you and your competitors.” That’s never something you want to hear. Some of us may say to ourselves, “I need to train my ...

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