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Features
The magic and myth of the nouveau media
Digital marketing is important, but don’t ignore the traditional In the last couple of months, the latest reports to come…
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Features
Why 20 Groups are good for dealers and manufacturers
A boat manufacturer recently shared his concern about the perception of 20 Groups among some of his peers. Beyond you’ll…
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Features
Lack of minorities not a concern for many
Industry more worried about aging buyers, survey says The white, baby boomer male has been a very good demographic for…
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IBEX heads to Tampa
Look for things to get shaken up a little bit this year as the International BoatBuilders’ Exhibition and Conference gets…
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Columns
At the Helm: From fear to hope
The Movers & Shakers, profiled in this issue, represents just how far we’ve come as an industry in the last…
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Columns
Where the rubber meets the road
It happens to all of us. You’re sitting at your desk. Your to-do list is like a wave towering over…
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