Author Archives: Kelsey Larson

Wakes still driving towed watersports

The summer of 2014 has given the industry a great look at the state of watersports. Despite the long, rainy spring, the weather was good enough to get a real taste of what the watersports segment was doing. According to the Sports & Fitness Industry Association participation reports from 2013, the two historically most popular watersports – wakeboarding and water ...

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The magic and myth of the nouveau media

Digital marketing is important, but don’t ignore the traditional In the last couple of months, the latest reports to come out about the effectiveness of the digital media, and social media in particular, confirm a belief that I’ve held since the advent of those media, and that I have written about since the 2009 release of my book, How To ...

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Why 20 Groups are good for dealers and manufacturers

A boat manufacturer recently shared his concern about the perception of 20 Groups among some of his peers. Beyond you’ll find my response, which will hopefully clear up some common misperceptions about 20 groups and illustrate the benefits to both manufacturers and their dealers. Misperception — 20 Groups cause dealers to sell fewer units because dealers are encouraged to charge ...

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Lack of minorities not a concern for many

Industry more worried about aging buyers, survey says The white, baby boomer male has been a very good demographic for the boating industry as they bought millions of boats over the last few decades. But younger buyers — and those of other ethnicities — have not embraced boating in the same way. That’s reflected in lower participation rates, lower sales ...

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IBEX heads to Tampa

Look for things to get shaken up a little bit this year as the International BoatBuilders’ Exhibition and Conference gets its first waterfront displays. With the show rotating from Louisville to Tampa this year, several companies will offer on-water demonstrations. “We expect the IBEX docks to be very active,” said Anne Dunbar, IBEX show director. “Having water access directly in ...

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At the Helm: From fear to hope

The Movers & Shakers, profiled in this issue, represents just how far we’ve come as an industry in the last two years. While putting together this year’s issue, I took a look back at the 2012 Movers & Shakers – my first year working on the program – and it brought home just how much the climate has changed in ...

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Where the rubber meets the road

It happens to all of us. You’re sitting at your desk. Your to-do list is like a wave towering over you, getting bigger with each passing moment. And on your desk is a notebook full of good ideas. Those ideas could have come from any number of places. Maybe you belong to a 20 Group, read a business book now ...

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MDCE Preview 2014

Expanded conference offers more education, expo time We’re only weeks away from what promises to be the biggest Marine Dealer Conference & Expo yet, with more educational sessions for attendees, an expanded expo hall schedule and plenty of networking opportunities. MDCE 2014, scheduled to take place Nov. 16-19 at the Orange County Convention Center in Orlando, Florida, is produced by ...

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85 years of boating history

A look back at more than eight decades of the boating industry It was 85 years ago this month that Boating Business was launched as “The Trade Journal of Boats and Motors.” The forerunner of Boating Industry was the first trade magazine for those in the industry — “the men whose bread and butter depend on their ability to sell ...

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A look back… and a look forward

Boating Industry readers share their thoughts on the past and future of the industry While the editorial staff was scouring the Boating Industry back issues to put together this 85th anniversary edition issue, we also wanted to see what you thought were some of the most important innovations in the industry. At the same time, we want to be looking ...

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