Author Archives: Kelsey Larson

2014 Best in Class: Best Events

2014 Best Events: Russell Marine Alexander City, Ala.   Russell Lands on Lake Martin, the parent company of Russell Marine, has a saying: “There is always something happening at Russell Lands on Lake Martin.” The dealership couldn’t be a more perfect embodiment of this sentiment, thanks to the events it hosts and sponsors. Russell Marine’s greatest event success in 2013 came ...

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2014 Best in Class: Best Boat Show Strategy

2014 Best Boat Show Strategy:  Marine Connection West Palm Beach, Fla.   The staff at Marine Connection is never surprised by a boat show. The staff is always plotting their next show strategy, focused on recreating their own showroom on the show floor weeks before any show. For Jani Gyllenberg and the team, a boat show isn’t just another sales ...

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2014 Best in Class: Best Marketing

2014 Best Marketing:  MarineMax, Inc.  Clearwater, Fla.   2013 marked the first full year for the in-house marketing team at MarineMax and the team has certainly made an impact. The marketing team has improved MarineMax’s digital portfolio and constantly researches new initiatives to reach current and potential customers, building upon MarineMax’s bar-setting reputation in the industry. MarineMax’s marketing team is ...

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2014 Editors’ Choice: Vallely Sport & Marine

Vallely Sport & Marine  Bismarck, N.D.   Located smack dab in the middle of North Dakota’s oil boom has meant plenty of new business for Vallely Sport & Marine, but it also presents its fair share of challenges. With percentage growth in the double digits the last two years, the company’s employees have been under more pressure – and finding ...

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2014 Editors’ Choice: Paris Marine

Paris Marine Selwyn, Ontario   Whether it’s the employees or the customer, at Paris Marine it’s all about the people. Paris Marine’s vision for its business is one of consistent growth and grooming of its long-term operations. The best way to achieve this, the management team believes, is to align itself with and invest heavily in employees who work toward ...

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2014 Editors’ Choice: Lynnhaven Marine

Lynnhaven Marine Virginia Beach, Va.   I had the opportunity to speak with Chuck at Lynnhaven Marine about his unique training days this year, but Guthrie’s novel approach to team building and marketing is just one of the many things he and his team does right. Looking at the numbers, Lynnhaven looks like scores of other marine dealers. It has ...

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2014 Editors’ Choice: Kelly’s Port

Kelly’s Port Lake of the Ozarks, Mo.    From the minute someone becomes a prospect, buys a boat, schedules a service appointment, stores a boat or even buys gas from Kelly’s Port, that person becomes a part of the “Kelly Family.” And from that moment, the entire staff at the Lake of the Ozarks dealership treats that customer with exceptional ...

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Success secrets of the Top 100

For 10 years, the Boating Industry Top 100 has recognized the best boat dealers in North America. From recession to recovery, the industry looks very different than it did a decade ago. Over the years, the Top 100 has changed as well, but one thing that hasn’t changed is the drive dealers have to be the best. In fact, this ...

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2014 Boating Industry Movers & Shakers

As the industry continues its recovery in 2014, it’s clear that a spirit of innovation has taken hold for many companies. The Movers & Shakers awards are all about recognizing those innovators, those companies and leaders that have embraced change and adapted to today’s radically different boating industry. In 2014, the fourth year of the program, we received our largest ...

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Boating Industry’s 2014 Bold Moves

Boating Industry's 2014 Bold Moves With a record number of nominations for the Movers & Shakers awards this year, there were many great individuals and companies we weren’t able to recognize as one of our finalists for Mover & Shaker of the Year. Once again, the team at Boating Industry was wowed by the innovation and leadership in the marine ...

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