Author Archives: Kelsey Larson

Opportunities in boat clubs, sharing

Creating synergies and new profit centers Not long ago, boat rental was seen as the competition of boat dealers. But in the shadow of the great recession, drastic changes have brought clubs and rentals into the realm of traditional boat dealers and stakeholders. That novel alliance has created new synergies for the dealer and has raised the profile of non-standard ...

Read More »

At the Helm: Your New Year’s resolution

At a certain point in life, most people stop making New Year’s resolutions. The old “I’m going to lose weight/stop smoking/exercise more” tend to lose their charm, especially as they fall apart sometime before February 1. Even with that in mind, I’m going to urge you to make a New Year’s resolution for your business – and that’s one of ...

Read More »

At the Helm: A decade of Top 100

This month we honor the Boating Industry Top 100 – the best boat dealers in North America. But as we celebrate the 10th year of the program, it’s worth remembering the Top 100 is about more than just recognizing the best of the best. It’s also about sharing their best practices to improve the businesses of the thousands of dealers ...

Read More »

2014 Dealer of the Year: Gordy’s Lakefront Marine

Gordy’s Lakefront Marine For 60 years, family has been at the center of what makes Gordy’s Lakefront Marine successful. What Gordy Whowell started on Wisconsin’s Lake Geneva in 1955 as a seasonal boat ride and rental operation has grown since then to a diversified operation including boat sales, service, storage, marina, award-winning restaurant and more. “What’s been core throughout that ...

Read More »

2014 Best in Class: Best Service Department

2014 Best Service Department: Clark Marine Manchester, Maine   When Rob Brown measures the success of the service department at Clark Marine, efficiency is only part of what he looks at, because that number can hide bigger problems. “I am big on employee efficiency, the comparison between flat rate and actual time, though I am bigger on employee proficiency – ...

Read More »

2014 Best in Class: Best Community Outreach

2014 Best Community Outreach: M&P Mercury Sales Ltd. Burnaby, British Columbia   Just about every boat dealer is looking to expand its reach and find new buyers. M&P Mercury stopped looking and started doing great work to connect with the diverse community in and around Vancouver. M&P’s biggest ongoing community target was the local Chinese population. For several years, the dealership has ...

Read More »

2014 Top 100 Hall of Fame

Prince William Marine Like many dealers, Top 100 Hall of Fame company Prince William Marine has faced its share of challenges over the last several years. But one of the strengths that sets Prince William apart from other dealers – and helped it garner Dealer of the Year honors in 2010 and 2011 – is its willingness to adapt as ...

Read More »

2014 Best in Class: Best Training and Benefits

2014 Best Training and Benefits: The Sail & Ski Center Austin, Texas   The Sail & Ski Center believes the best way to invest in the equity of the company is to invest in its employees through training, raising the staff’s efficiency and skills to the highest possible level. This belief is put into practice through the dealership’s training policies, ...

Read More »

2014 Best in Class: Best Customer Service Program

2014 Best Customer Service Program: George’s Marine & Sports Ottawa   George’s Marine & Sports has always been keenly aware of how to best serve its customers. This year the dealership’s recent implementations have led to an impressive increase in overall CSI scores. George’s key addition of its Relationship Management Centre has helped improve scores, which is the department’s fundamental ...

Read More »

2014 Best in Class: Best Events

2014 Best Events: Russell Marine Alexander City, Ala.   Russell Lands on Lake Martin, the parent company of Russell Marine, has a saying: “There is always something happening at Russell Lands on Lake Martin.” The dealership couldn’t be a more perfect embodiment of this sentiment, thanks to the events it hosts and sponsors. Russell Marine’s greatest event success in 2013 came ...

Read More »