Home » Author Archives: Kelsey Houle (page 3)

Author Archives: Kelsey Houle

American Boating Congress plans aggressive attendee advocacy

Midterm elections loom large The National Marine Manufacturers Association intends to be politically pugnacious with its attendee outreach during this year’s American Boating Congress.  That’s because the mid-term election clock is ticking and time is running out before new lawmakers are elected and arrive in Washington, D.C. All 435 seats in the U.S. House of Representatives and 34 of the ...

Read More »

Outboard engines: More than meets the eye

Engineering and technology are pushing the outboard engine category on a trajectory toward even greater market domination Visitors to the Miami International Boat Show can be forgiven for feeling just a little snow blind this year.  While North America’s largest consumer boat show is always a place to spot emerging trends and glimpse the unusual, the overall consensus is that it ...

Read More »

Yamaha’s Joe Maniscalco provides update on YMU initiatives, program

Earlier this year, Yamaha Marine announced it was dedicating substantial resources to Yamaha Marine University initiatives, including a much-anticipated apprenticeship program for developing skilled dealer technicians. Through a combination of technical training materials and hands-on training at Yamaha’s marine training headquarters in Pleasant Prairie, Wisc., as well as Yamaha Marine’s headquarters in Kennesaw, Ga., marine technicians will be empowered to ...

Read More »

Engine companies maintain high profiles at MIBS 

As more powerful marine engines are introduced, manufacturers don’t miss an opportunity to showcase their muscular propulsion product offerings. Here’s a quick recap of company announcements from this year’s Miami International Boat Show. Mercury Mercury Marine officially introduced its new V-6 FourStroke outboard family and the expansion of its SeaPro commercial line the evening prior to the show’s opening. The ...

Read More »

Boating businesses give Trump administration positive grade

Water access, ethanol, tax policy are top concerns By Tim Hennagir Trump administration policies implemented in the president’s first year in office are having a positive effect, according to a majority of those surveyed by Boating Industry. However, when asked about the scope of overall government regulation and its ongoing impact upon marine businesses, many respondents provided strong responses when ...

Read More »

5 things you need to know about geo-targeting for your boat business

You may have heard the term geo-targeting or geo-fencing. Maybe you’ve even been pitched it by a marketing company or even tested the waters yourself. With recent advances, it is an incredible opportunity, so, I figured I’d share with you five things you need to know about geo-targeting but didn’t know who to ask. We’ll start with the basics and ...

Read More »

Successful exhibitor sales top report from Miami 

Economic impact of show, industry take center stage The 2018 Progressive Insurance Miami International Boat Show had a successful five-day run under favorable skies, with 1,100 exhibitors and 1,400 boats on display on land and in-water.  Show attendance rose 3 percent in 2018 to 97,391, the National Marine Manufacturers Association reported. New to 2018, Strictly Sail Miami joined power in ...

Read More »

Why dealers apply for the Top 100

If you’re a regular reader of Boating Industry, you’ve read probably dozens of columns, blogs, articles and emails urging you to apply for the Top 100. So instead of my telling you how your company can benefit from the Top 100, I thought I’d share the thoughts of some of the companies that have made the list. From Nautical Ventures ...

Read More »

Privacy Preference Center