Author Archives: Kelsey Larson

Not another dead end job

How to find (and keep) good employees Any organization worth its salt will tell you its greatest asset is its people. As such, the hiring and retaining on quality employees should be a business’s No. 1 concern. The boating industry isn’t unaware of the need to hire quality employees – if anything, the industry is hyper aware. But what is the secret ...

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At the Helm: 16 reasons to attend MDCE 2016

For boat dealers, the Marine Dealer Conference & Expo is one of your best options for growing and improving your business. MDCE, produced by the Marine Retailers Association of the Americas and Boating Industry, is December 5-8 in Orlando. There are plenty of reasons to attend MDCE, but here are 16 of the best. Find more at MarineDealerConference.com. 1. Josh ...

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Tow boat market has posted near double-digit growth for the past five years

They’re colorful. They’re eye-grabbing. And they continue to attract buyers, for both the boats themselves and for those high-margin accessories. For all the changes that have occurred over the past five years, inboard-powered ski and wake boats continue to post year-over-year sales growth in the high single-digit or low double-digit range, putting smiles on the faces of boat builders and ...

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Clark Marine: Detailed delivery helps educate customers

Any Top 100 dealer knows that you don’t just sell a boat to a customer, hand them the keys and send them on their way. It’s important to have an in-depth delivery process that caters to the needs of the proud new owner. And as we work to attract more new people to boat ownership, closing the skills gap through ...

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Finding, keeping employees getting tougher

Service, manufacturing positions toughest to fill, survey says As 2016 closes out, one of the biggest challenges facing companies in the industry is a worsening labor crunch. From dealers to boat builders, companies throughout the boating industry are finding it increasingly difficult to find and keep good employees. That’s according to our latest Boating Industry survey, conducted via email in October 2016 ...

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Another exciting year for Marine Dealer Conference & Expo

The Marine Dealer Conference & Expo (MDCE) will be held on Dec. 5-8 at the Orange County Convention Center in Orlando, hosted jointly by Boating Industry and the Marine Retailers Association of the Americas (MRAA). 2015 was among the most successful years to date for the premier dealer conference in the marine industry, with a total of 1,147 marine industry ...

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2016 Boating Industry Movers & Shakers

The 6th annual Movers & Shakers Awards recognizes the top leaders in the boating industry, innovators that are willing to challenge the status quo. They are the people who make the moves that shake up and better their companies and the entire industry. From consolidating leading brands to introducing new technology to boating to educating the industry, these 10 individuals ...

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Women Making Waves: Nancy Smith

Nancy Smith Co-Owner/Vice President, Colorado Boat Center Education: Associate’s degree in Marketing Years in the marine industry: 18 What are some of the biggest lessons you have learned working in the marine industry? Almost all businesses have peaks and valleys, but working and living in a rural area of Colorado, I have come to realize that owning a boat dealership ...

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Women Making Waves: Julie Balzano

Julie Balzano Export Development Director, National Marine Manufacturers Association Education: Bachelor’s Degree – Marketing – Rutgers University. A few short years after graduating, I joined the U.S. Peace Corps, which is where I became bilingual and bicultural. Years in the marine industry: 15 Companies you have worked for in the marine industry and titles you held within those companies: Export ...

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