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Features
Using data to improve your sales and marketing
Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a…
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Columns
At the helm: Make way for the connected spender
We often talk in the boating industry about reaching the “middle class” — that nebulously defined average American. But the…
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Features
Utilizing service department metrics for maximum profit
If you don’t see your service department as a profit center, it may be time to revisit the numbers. For…
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Columns
Brand building vs. results marketing
Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say? In my…
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Features
Cleveland Boat Center: Renovating and rebranding for efficiency
Longtime Top 100 dealer Cleveland Boat Center has been a part of the Tennessee boating community since 1972. But even…
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Features
2017 boot Düsseldorf draws 242,000 from 70 countries
Water sports, environment big focus of show As Europe’s largest boat show, boot Düsseldorf helps to set the agenda for…
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Features
Mark’s Marine: Fishing seminars add value for boat sales
Mark’s Marine, Inc. has been hosting fishing seminars for a few years, and they have been incredibly popular with its…
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Columns
Grab the 2017 opportunity
If nothing else, 2016 was interesting. It seemed to be a year of turmoil, from social upheaval to an election…
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