Author Archives: Kelsey Larson

Outboards continue growth push in 2018

Pontoons, saltwater boats segment leaders in survey Boating Industry readers still have a great deal of confidence in propulsion and boat market segment growth based on data collected during the first months of the year. Sales for outboard-powered vessels are expected to remain consistently strong. That’s according to the latest Boating Industry survey, which polled the readers of our print ...

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Digital service, product providers continue innovative efforts

Software and web services strive for business efficiency Like it or not, the digital age is here and it’s here to stay. As each day passes, digital resources become more and more an integral part of everything that we do from personal lives to professional. Various software and web services have been taking aim at the marine industry for years, ...

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How to stop losing boat sales

Have you ever lost a boat sale? Or watched as one of your sale people misses an opportunity you feel they should have had? Here are five of the biggest reasons you’re losing sales and some suggested solutions, so you can put a stop to it once and for all. Ready? Here we go…  1. You talk too much about ...

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Protecting your customers

There’s been plenty of attention lately on data breaches and misuse of customers’ personal information at large companies lately from Facebook to MyFitnessPal to Chase. But if you’re thinking this is a problem for only big businesses, think again. Most small businesses keep plenty of information about their customers on hand, with protection for that information woefully inadequate. Here are ...

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At the helm: More thoughts about millennials

Did you know that millennials basically run Congress? That revelation hadn’t crossed my mind until recently, when a pre-American Boating Congress update from the National Marine Manufacturers Association popped into my email inbox. The NMMA Marine Minute I was reading reminded me that the average staffer for a member of Congress is now 25 to 26 years old. Millennials are ...

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Apprenticeship: One approach to tech shortage

Institutions, industry address critical workforce issue The workforce shortage in the marine industry remains in a state of crisis, but companies are taking active steps toward finding and retaining the technicians and skilled laborers of the future. The majority—over 80 percent by some estimation—of marine technicians still gain their core skills through on-the-job training, according to the Marine Career Training ...

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American Boating Congress plans aggressive attendee advocacy

Midterm elections loom large The National Marine Manufacturers Association intends to be politically pugnacious with its attendee outreach during this year’s American Boating Congress.  That’s because the mid-term election clock is ticking and time is running out before new lawmakers are elected and arrive in Washington, D.C. All 435 seats in the U.S. House of Representatives and 34 of the ...

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Outboard engines: More than meets the eye

Engineering and technology are pushing the outboard engine category on a trajectory toward even greater market domination Visitors to the Miami International Boat Show can be forgiven for feeling just a little snow blind this year.  While North America’s largest consumer boat show is always a place to spot emerging trends and glimpse the unusual, the overall consensus is that it ...

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