Due to the success of its online marketing, Skagit Powersports stopped all of its TV advertising and spends very little on radio. Among the Washington state dealership’s online promotional avenues, videos have done exceptionally well in attracting additional floor and website traffic, sales, testimonials and credibility for the business. The videos, however, are not just being thrown up on YouTube ...

You can build it, but customers won’t necessarily come to your website unless you have a basic understanding of how to position your business to be successful online. Learning about topics such as search engine optimization, Google ad words, and how best to populate a website with content that keeps visitors coming back, are important tools in this effort. To ...