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Shifting from selling the fun to selling the deal
Over the last year and a half or so, we have seen more and more dealers shifting their focus from…
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Nobody needs a boat
As an industry we have but a few reasons anyone would be enticed to buy our products.
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Boater’s World closing creates accessories opportunity
The closing of Boaters’ World has left millions of dollars on the table for independent dealers who could use the…
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Elvis drove a 16-footer
It used to be that when anyone went out and bought a boat, regardless of its size, it was a…
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What’s good about the boat business?
Last spring, during a round of 20 Group meetings, I heard many of the dealers complaining about business, the economy,…
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The promise of boating
By Peter Granata, President, Granata Design and the Marine Design Resource Alliance — As a kid on summer vacation, there…
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Hidden Profits In Online Advertising: Don’t Miss The Boat
As the years move on, it becomes more and more apparent how big of a part the Internet is going…
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Is Boating Nearing Its Inflection Point?
Certainly new boat sales have suffered over the past several years, and the current economic recession is inflating the problem.…
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It’s time to stop “duckin’ bullets”
By Peter Granata, President, Granata Design and the Marine Design Resource Alliance — There’s a new bandwagon pulling into town,…
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Boating’s silver lining in the auto crisis
By Chris Kourtakis, Owner, H20 Limos Marine Service — With the recent announcements of Chrysler closing up to 800 dealers…
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