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Lower Price vs. Higher Design
If the product you are selling needs a price cut in order to sell, then it’s very likely that the…
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Get ‘em OFF the keyboard!
By Jeff Scherer, Associate Partner, Callbutton LLC – Many years ago, before the Internet was “cool,” I was the Internet…
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Spring launch arrives in northern U.S.
Spring launch is finally here for the northern half of the United States.
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Small dealer, big idea
If you’re a boat dealer and you’ve managed to survive this downturn, now is the time to consider what you…
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Lead management 101 revisited
I’ve been involved in lead management heavily for some time and continue to work with OEMs, dealers, CRM vendors, ad…
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Adding prongs to your customer fork
Lead management has been, and still is, my passion, and it was an often-discussed topic among the OEMs and dealers…
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Just thinking
By Peter Granata, president, Granata Design and the Marine Design Resource Alliance — Ever notice how some leaders look at…
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