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It’s time to go on the offense with your e-commerce
One of the most common misperceptions among boat dealers is that all that really sells online are books and music…
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Your social personality: Are you the same person online as offline?
If there’s one thing that social marketing has accomplished above all else; it’s the ability to provide a discussion platform…
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Do your customers know who you are?
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — As I stood in a local dealership the…
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Bringing your boat show to where the people are
If people are not coming to my showroom, how can I take my showroom to the people?
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Why new boats were originally introduced in July
Before history gets rewritten, I wanted to offer a glimpse into why new boats were introduced in July rather than…
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The high cost of switching
For things that require mental effort what we are really doing is time slicing. We are "switching" our thoughts from…
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Making F&I profitable without an F&I manager
Jan Kelly, president, Kelly Enterprises – Many dealerships have downsized their personnel to the point of not having a dedicated…
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Empowerment Starts at the Bottom
Empower your front line people to make decisions. Allow them to assist the customer.
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Where Will Web 3.0 Be One Year from Now?
If there’s one thing that digital guys (and gals) love to do, it’s predict the future.
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Case File 2010: Burger vs. Burger
Having spent a bit of my career in the marine OEM camps, I have learned firsthand that innovation is king…
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