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What can your dealership learn from Starbucks?
By Fran O’Hagan – President, Pied Piper Management Co. – Are Starbucks baristas hired only if they love coffee, or…
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A Positive Outlook
This morning I was scouring the newspapers and came across what’s wrong with a lot of business.
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Top 5 Signals That Your Social Marketing Plan Has Gone Astray
Unlike more “traditional marketing plans,” social planning clashes against conservatism. In a realm that moves so darn quickly, your social…
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Ideas are Currency
Does success follow a company that decides to replicate or assimilate someone else's products? Imitation is the sincerest form of…
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Remember Your First Time?
While that may not be possible for every customer, it may be a good idea to try to go the…
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Where will the next generation of marine leaders come from?
There seems to be a large generation gap in a lot of dealerships, suppliers and boat builders. The experienced owners…
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3 steps to netting more customers
Hooking doesn’t mean much without a landing. And big stories don’t fill stomachs at suppertime.
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Use body language to close sales
All of our parents etched the phrase “actions speak louder than words” into our heads, and this is personified in…
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Delays don’t mean you can ignore Red Flag Rule
Many of you reading this may think the Red Flag Rule is something to ignore. Rest assured the wolf will…
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