Author Archives: Contributing Blogger

Doing what your competition won’t

I was a little taken back when I read the headline on CNNMoney.com: “Subway beats McDonald’s to become top restaurant chain.” How could that be? I thought no one could beat McDonald’s. Intrigued, I followed the link.

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Price (Un)conscious?

I visit a lot of multiple-listing websites in my daily course of work. These include both aggregate sites and individual dealer sites. It still surprises me how many listing have either (obvious) incorrect prices or not at all.

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Dealer Cost vs. Customer Service and Loyalty

In the end, it is not going to matter whether or not the consumer knows what a dealer pays for a boat from the manufacturer. In the end, what matters most to consumers is the level of customer service that they receive. What matters most is that the consumer feels that they received the best value for what they have purchased.

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Where do we go from here?

We are doing some very old-fashioned activities right now. We are postponing the purchase of everything we want in order to shore up our savings and eliminate our credit card debt.

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