Author Archives: Contributing Blogger

The Advantages of Disadvantages

By Dan Coughlin, The Dan Coughlin Co. — Many great achievements can be traced back to overcoming disadvantages. Many great failures can be traced back to a lack of disadvantages. Be careful about complaining about your disadvantages and about assuming that your advantages will guarantee you success in life. Disadvantages can help propel you to see your situation from different ...

Read More »

Build Your Hub to Sustain Business Success

By Dan Coughlin, The Dan Coughlin Co. — On January 9, 2001 Steve Jobs explained what would become one of the most famous business strategies of all time. He called it The Digital Hub. Here it is if you want to see the speech: http://www.youtube.com/watch?v=9046oXrm7f8 This concept has been written about in numerous business books and magazines. In essence, he ...

Read More »

Management Lessons from Youth Sports

I encourage you to coach a youth sports team even if you don’t know that much about the sport. You will learn a lot about yourself and about human dynamics in scenarios that are hard to duplicate anywhere else.

Read More »

If you’ve got it, if you’ve done it, flaunt it

By Jim Ackerman and Paul Furse -- For most dealers, your trophies go largely unnoticed, to the detriment of your sales. Wait. What trophies? Not just races won or awards given, although they’re part of the mix, but also the training, credentials, certifications, experience and history of your dealership. You see, most dealers simply take the ads slicks they’ve been ...

Read More »

Posting content to Facebook and Twitter – When, What and How

I’m always asked about posting content to Facebook and Twitter. I receive questions like: How many times a week should I post content? When should I post content? What kind of content should I post? These are all valid questions that should be part of your social media strategy. To answer these questions, we have to separate Facebook and Twitter to give you the best answer.

Read More »

What we all can learn from a mouse

Everyone in line at Disney knew what the cost of the food was, but they still got in line and paid the price. This is no different than someone who uses SeeDealerCost.com, goes to a dealership and then buys the boat.

Read More »

QR Codes – How They Fit Into Your Social Media Strategy

A QR Code (short for Quick Response) is a matrix code or 2D code. Using a smart-phone, a person merely points and scans and they’re launched into the virtual world! You can link a QR Code to a number of different end points. When your customer scans the QR Code, you can send them a text with your contact information, direct them to a video, link them to your website or Facebook page, or give away prizes. There’s no limit to what you can do with QR Codes.

Read More »