Home » Author Archives: Brianna Liestman

Author Archives: Brianna Liestman

Facebook won an election. It can grow your business too.

In a recent 60 Minutes interview, Brad Parscale, digital director for the Trump campaign, discussed that Facebook played a major role in the president’s win last November. Let’s take a look at a couple factors on how he did it and apply it to our own businesses as manufacturers and dealers. Social advertising vs. traditional “Facebook now lets you get ...

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An industry for sale – the seller’s struggle

The boating industry is going through substantial changes – more than it ever has. One significant factor impacting our industry is a generational change in leadership. With many of our boating industry leaders looking toward retirement, the leadership of our industry will be much different in a few years. A significant catalyst driving this change is the desire of many ...

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Barletta Boat Company becomes newest MRAA Platinum Partner

Barletta Boat Company, LLC, manufacturers of Barletta Pontoon Boats, a new entry into the pontoon segment of the marine industry, has become the Marine Retailers Association of the Americas’s newest Platinum Partner Member, the MRAA’s highest level of support. “We are entering the marine business with an all-new approach to dealer and customer relations,” said Bill Fenech, president and co-owner ...

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Don’t let a potential customer walk away

I recently went to a car dealership to have my oil changed. I walked toward the lounge adjacent to the showroom, but instead of heading straight to the lounge, I wandered through the cars. A car junkie, I walked by a couple SUVs, stared longingly at the pickup truck and drooled over the Camaro convertible and the Corvette next to ...

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Who owns the customer?

A dealer, distributor and manufacturer all meet for lunch one afternoon. After the customary meet and greet, the question about who owns the customer pops up. Firstly, they have to decide how to define customer. After all, this is about optics across the supply chain. Arguably the dealer is a customer of the distributor, and the distributor is the customer ...

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NMEA names 2017 product award winners

The marine electronics industry honored several manufacturers with product awards at the annual National Marine Electronics Association International Marine Electronics Conference & Expo, held on the West Coast this year at the Hilton Bellevue in Bellevue, Wash., Sept. 26-28. Top products were named for both the NMEA Product of Excellence Awards and the NMEA Technology Award. Hundreds of marine electronics ...

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Maverick Boat Group, partners to auction new Pathfinder to fund hurricane relief

Maverick Boat Group has teamed up with Yamaha, Power Pole and Ameratrail trailers to offer a new 2017 fully equipped Pathfinder 2200 TRS to be auctioned off, with 100 percent of the sales proceeds going to help those in the fishing community who have been significantly impacted by Hurricanes Harvey and Irma. The auction will take place online at www.mbg4relief.com ...

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Rising middle-class incomes mean good news for boating

A strong middle class usually means a strong boating industry, and that means there is plenty of reason we should be poised for success. According to the U.S. Census Bureau, median household income rose to $59,039 in 2016, a 3.2 percent increase from the previous year and the second consecutive year of healthy gains. As a result, middle-class incomes rose ...

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Participation increases at 2017 NATDA Show

For the first time in its history, the North American Trailer Dealers Association traveled to Indianapolis to celebrate the 10th anniversary of the NATDA Trade Show. From Sept. 7-9, trailer dealers, manufacturers and industry vendors participated in technical workshops, dealer education seminars, receptions and more. The 2017 NATDA Trade Show reported a total of: 492 attending dealerships; 78 manufacturer brands ...

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