Author Archives: BenSherwood

Sherwood: Boat Packages – Where’s the value?

Those who have been reading my column regularly over the years know that I have often taken issue with the boat and outboard motor packaging concept. My big issue regarding packaging basically is that I am not convinced that there is any value added. On the other hand, I do believe “pre-rigging” adds value for dealers. The terms “packaging” and ...

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Volume Discounts – Good or Bad?

I had an interesting phone call recently from a Texas dealer regarding volume discounts. He had read one of my recent columns where I mentioned that new car dealers, large or small, paid the same price for new cars and trucks. The main reason for his call he said was to get my thoughts on why volume discounts are not ...

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Sherwood Speaks Out

The Internet is a marvelous tool that is used by millions of people for product information and shopping for the best deals. In the past four months I have used the Internet to shop for a new car and buy office supplies and furniture. Last week I received the following e-mail from a dealer friend of mine, Chad Taylor, South ...

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Let’s Get the Story Straight on Dumping

I am writing this column after reading and hearing a lot of confusion about the recent International Trade Commission ruling on the dumping claim, which was filed last year by Mercury Marine. Many people have the wrong impression that the ITC ruling means that the Japanese outboard engine manufacturers are not guilty of dumping. One industry trade publication even made ...

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