About Boating Industry

For 80 years, all those serious about the business of boating have turned to Boating Industry magazine—the most authoritative voice of the marine market—for strategic analysis, in-depth coverage, expert advice and proprietary research of the day’s most critical issues.

Capitalizing on its heritage of editorial excellence and unsurpassed market longevity, Boating Industry serves today’s marine market as the trusted source for proven solutions that deliver its readers real results. The entire Boating Industry brand, which includes this Web site and numerous e-newsletters, the Top 100 Dealers Program, e-white papers and a partnership in the annual Marine Dealer Conference & Expo, in addition to the print magazine, links together all sectors of the market from boat and engine dealers to marinas, boatyards, builders and suppliers.

More than 55 percent of Boating Industry’s readership is made up of the most sought-after power buyers—companies that post more than $500,000 in gross sales annually. Our “Cream of the Crop” circulation strategy ensures that we deliver 26,000 influential decision-makers in the retailing, manufacturing and distribution segments of the industry.

Special Issues
In addition to our regular issues, we produce three special publications throughout the year: our Annual Buyer’s Guide, Dealer Directory and Market Data Book. Throughout the year, marine dealers, manufacturers and suppliers turn to one source—our annual Marine Buyer’s Guide—for the most comprehensive listings of marine players, products and services.

Known as the “bible” of the marine industry, our annual Market Data Book is the best and perhaps most important place for your marketing message to be. Its yearlong shelf life, unsurpassed statistical information and authoritative market analyses make this product the No. 1 strategic weapon in every decision-maker’s business planning and purchasing arsenal.

In addition to our monthly market coverage, we produce the Boating Industry Enews twice weekly on Tuesdays and Fridays and a weekly best practices newsletter on Mondays. These business-to-business electronic news services keep more than 13,000-plus decision-maker recipients abreast of the latest news about financial and corporate developments, mergers and acquisitions, legal issues, technological advancements, best practices and new products. Sign up for your free E-news today.

Corporate Structure
Boating-Industry magazine is owned by Affinity Media, a Ventura, Calif.-based company serving the safety, security, comfort and convenience needs of the North American recreational vehicle market through such well-known brand as Good Sam Club, Golf Card International, Camping World, Trailer Life Enterprises, RV Today, RV.net, Coast to Coast and Woodall’s among others.

In addition to our RV publications, AGI produces many outdoor recreation magazines. These magazines are targeted at powersports vehicle enthusiasts who own boats, motorcycles, personal watercraft, snowmobiles and all-terrain vehicles.

Readers of GS Media’s consumer magazines are primarily males in the peak earning 25-54 age demographic. They are well-educated, married homeowners who have a median income well above the national average. The powersports enthusiasts are particularly aggressive in pursuing their passions, investing an average of almost $12,000 annually in equipment and travel. They ride their vehicles on average of 47 days each year, and 40 percent will buy a new motorcycle, ATV, personal watercraft or snowmobile every year.

These 2 million-plus readers are a perfect complement to the broad RV audiences reached by our GS Media RV Media publications. Together, the combined reach of all publications is in excess of 7 million. This active market shares a great love of the outdoors and has the purchasing power to support the lifestyle of their choice.

Sister brands also under the GS Media umbrella include Powersports Business and RV Business magazine on the trade side; and a host of well-known consumer titles: Rider, SnowGoer, and ThunderPress.

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