• Industry Voices: Embracing multiple paths to sustainability

    By Frank Hugelmeyer As recreational boating industry stakeholders, we understand the important role healthy waters play in boating and fishing, as well as our role as a leader in conservation efforts. We recognize the importance of sustainability and the crucial part it can play in promoting environmental and conservation efforts. ...

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  • How tracking your customers’ purchase journey can help your marine dealership

    By Nicole SchantzVP of OEM and Strategic Initiatives, Trader Interactive The introduction of online research and digital retailing tools has revolutionized the shopping experience for consumers, making it increasingly nonlinear. This means that fewer customers start their journey in the dealership. In fact, a survey conducted by Boatline revealed that ...

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  • Suzuki-620x330

    Sponsored Content: Suzuki Marine – The Ultimate Outboard Motor

    Content provided by Suzuki ENGINEERED WITH ONE GOAL IN MIND. Suzuki outboards are engineered and built for the long run, with features like oil-bathed self-adjusting timing chains, dual water inlets, anti-corrosion technology and water detecting fuel systems, to name a few.  Every Suzuki outboard motor is backed by our leading ...

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In This Issue

  • Sustainability: Small steps, big impact

    By Adam Quandt Sustainability has become quite the buzz word in today’s world – both in the recreational boating industry and well beyond. The topic of sustainability and the notion of embracing sustainability is wide-reaching and often tough to narrow down. Over the last few years, the recreational boating industry ...

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