Social Media Video Tip: 7 Tips for Creating a Social Media Strategy

By Josh Chiles, Engaged!
July 16, 2013
Filed under Guest Blog, Video

To have any kind of success, you need to market to your customers. Thanks to Twitter, Facebook, Google+ and all of the other social media sites, your customers are online. If you don’t have a social media marketing strategy, you won’t be able to reach them – you’re fishing without bait. Here at Engaged!, we’ve spent the past three years creating a social media marketing strategy that works for the marine industry, and we’re constantly tweaking and improving it. Here’s a roadmap for you to follow in order to be successful:

1. Set Clear Goals

First, make sure you can measure your goals. “Improve on Twitter” isn’t a good goal, but “Gain 100 followers” is. Secondly, make sure it’s within your reach to achieve the goals you set. A goal of gaining 5,000 new “Likes” in 30 days is tough for anyone to reach. But a goal of 100 new “Likes” is more realistic. If you set a goal that you’re not even close to capable of reaching, you’ll only end up disappointed.

Read the final six goals from Engaged!


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