Photo Credit: Rian Castillo, Flickr.
The BI Weekly 5 is a collection of news, tips and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Hobie Cat founder dies
Hobart Alter, surfing innovator and inventor of the namesake Hobie Cat, passed away Saturday at the age of 80 after a long bout with cancer.
Alter received the Waterman Achievement award from the Surfing Industry Manufacturers Association in 1993 and was inducted into the Surfing Walk of Fame in 1997 and the National Sailing Hall of Fame in 2011.
The company also posted a tribute to him on its website.
2. Palm Beach attendance up 3.1 percent
Nice weather helped drive a 3.1 percent attendance increase at this year’s Palm Beach International Boat Show.
Organizers also said there was a 6 percent increase in the number of boats in the water at the show this year.
3. How small businesses can leverage LinkedIn
Have a LinkedIn profile but not sure exactly how it helps you … or what to do with it? These tips will help you your business make the most of the popular professional networking site.
4. Five landing page mistakes that erode trust
What’s the first thing visitors to your website see after clicking through from an ad or social media post? Here are five common mistakes that could make people click away just as quickly.
5. New social media research that could change your strategy
There’s plenty of new data on how consumers are using social media. Social Media Examiner collects some of the latest research to reveal how it could change your strategy.