Weekly 5: Carver Yachts charts recovery course


Photo Credit: versageek, Flickr - Facebook, theimpulsivebuy, Flickr

Christopher Gerber (CGerber@BoatingIndustry.com)
July 16, 2013
Filed under Top Stories, Weekly 5

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.

1. Carver Yachts charts recovery course

Carver Yachts is hiring and rolling out new models for the first time in years, company officials told the Milwaukee Journal Sentinel.

The Carver and Marquis yacht brands were part of the Genmar bankruptcy, and were purchased by former Genmar CEO Irwin Jacobs and partners in 2010.

2. Ohio governor signs ‘Boater Freedom Act’

A new Ohio law makes it less likely recreational boaters there will have to undergo a safety inspection.

State and local officials will now only be able to inspect a boat if they have a reasonable suspicion that the boat is in violation of regulations or if the boat is being inspected as part of an authorized checkpoint. It doesn’t change the policies of any federal agencies.

3. The Twinkie comeback

Admittedly, selling boats is a little different than selling snack cakes. Still, any business can learn from how the new owners of Hostess have relaunched the venerable snack brands.

4. Targeting your customers on Facebook

How do you target your customers on Facebook without them becoming fans of your brand? Social Media Examiner explains how to build a custom audience on Facebook by using your customer email list.

5. Court date set for online review case

The legal dispute between a remodeler and a client over comments made on online review sites is headed to court in January. The case could have far-reaching effects on how businesses and consumers use these sites and bears watching.


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