Social Media Monday: Learning from others


Photo Credit: Jason A. Howie, Flickr

By Jonathan Sweet
July 8, 2013
Filed under Features, Top Stories

Welcome to this week’s Social Media Monday, where we answer your social media questions.

You can submit questions via the comments below or by email to

What would you say to social media coordinators learning about the yacht industry­?

Put simply, learn from what others are doing. Whether you’re a yacht broker, a boat builder or a widget supplier, that’s the best way to tackle the problem. Take a look at your competitors. Take a look at companies that you partner with. Take a look at companies that have nothing to do with boating. The auto industry, for example, does a great job with social media.

A great resource in our industry is Boating Industry’s recent special social media issue, particularly two of the shorter sidebar articles we ran with it: 8 Marine industry companies that get it and 15 Twitter accounts you should follow today.

These are 23 companies, associations and people that are doing a great job reaching out via social media. Find someone on those lists who isn’t a competitor and reach out to them for advice.

Most importantly, just dive in. The best way to learn about social media is to do it. Start as a follower or fan and see what seems to be working, then emulate it with your efforts.


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