Weekly 5: Boomers ready to spend


Christopher Gerber (CGerber@BoatingIndustry.com)
July 2, 2013
Filed under Top Stories, Weekly 5

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.

1. Boomers more positive about finances

Baby boomers heading into retirement are more positive about their finances than in the past, according to a new study from Gallup. That’s positive news for their ability to spend money on their hobbies, hopefully including boating. The negative news out of the survey, though, is that those coming behind them – the trailing boomers and Generation X – are much more pessimistic about having enough money to do what they want.

Millenials, on the other hand, are almost as positive as the oldest baby boomers.

2. Solid June for consumer confidence

Good news on the consumer confidence front, as three key measures all showed a positive trend.

3. 20+ ways to build a web presence

If we learned nothing else from putting together our dealer directory, it’s how many marine dealers don’t have websites. If you haven’t taken that step yet, this article from Small Business Trends offers more than 20 ways to build a web presence for your company.

4. 7 steps to a social media strategy

Don’t know how to jump into social media? Here’s a quick guide to set up your social media strategy.

5. Video: The dangers of E15

Ethanol, especially E15, has been in the news again lately with the Supreme Court’s decision not to hear the industry’s case against the EPA.

Not sure what the big deal is or how to explain it to your customers? Check out this useful video from NMMA and Discover Boating.


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