Weekly 5: Brunswick getting mixed looks


Brunswick getting mixed looks from analysts, five transitions great leaders make, and how to make the most of Vine in the Weekly 5.

Christopher Gerber (CGerber@BoatingIndustry.com)
June 18, 2013
Filed under Top Stories, Weekly 5

The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.

1. Brunswick gets mixed outlooks from analysts

Analysts evaluating Brunswick Corp. can’t seem to agree on the outlook for the stock, as this recent Medill report points out. Of 10 analysts surveyed by Bloomberg, six rate it a buy, three say hold and one says sell.

2. Leadership: From average to great

What separates a great leader from an average one? This article from Forbes says there are five transitions great leaders need to make to be successful.

3. Marketing with Vine

First Twitter brought us 140-character marketing with Tweets. Now, its Vine service puts us to the test with 6-second video clips. What can you do with 6 seconds? Quite a bit, as it turns out. Small Business Trends has collected several useful nuggets on leveraging Vine for marketing your business.

4. 10 tips to help you judge potential hires

Certifications and resumes can only tell you so much. Harvard Business Review has some advice on making the most of the interview process and sharpening your skills in judging people for their fit in your company.

5. Improve your Web traffic with ‘rich snippets’

Rich snippets can help improve your search results and drive more traffic to your website, according to this article from Entrepreneur. Learn more about what they are and how to create them from Internet marketer Brent Gleeson.


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