How Mercury Marine stays competitive with PLM


By Christopher Gerber
April 19, 2013
Filed under Features, Top Stories

Back in 2003, Mercury Marine was faced with tough competition and an aggressive release cycle. The company needed to figure out how it would complete its mission to launch 48 new products in 60 months, all while working with 1,200 users across the globe and continuing to remain cost competitive, especially against emerging markets.

In a recent IndustryWeek webinar, John Bayless, practice director with Mercury Marine PLM services, described how Mercury first worked to improve the way it managed the data involved in the early engineering and design stages.

Bayless said Mercury took several steps to get its data under control. With 1,000-2,000 parts going into these designs, Mercury needed to get all of the designs together in a single system that could provide a single “source of truth”; a single design that would be changed throughout the process to make sure all engineers and users were working with the same information. And by first getting all engineer working with the same models, it could speed up the process of turning over products into further parts of the development cycle.

To further reduce costs, Bayless said the company introduced a new change management process. In order to keep the number of parts in the system to a minimum, and avoid multiples of small changes to parts, Mercury’s PLM data model cut the number of parts with small changes being designed and created, saving costs on design and development of new products.

Bayless said that the investment in PLM services has saved Mercury Marine $2 million a year by improving the product development process and has reduced the time to market for its products, increasing the value of the PLM investment every year.

To view the webinar in its entirety, click here: How PLM propels innovation at Mercury Marine - IndustryWeek


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