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Tag Archives: Recreational Boating & Fishing Foundation

Freshwater focuses on consumer-driven innovation

Products evolve to meet fishing, boating segment needs Freshwater fishing remains a critical market segment within the boating industry. Recent data from Statistical Surveys confirms that the market continues to exhibit solid growth in the single digit range.  According to SSI, sales of new retail registered outboard-powered aluminum fishing boats in the U.S. increased from 61,000 in 2016 to 62,000 ...

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RBFF welcomes three new board members

The Recreational Boating & Fishing Foundation recently announced the appointment of three new members to its Board of Directors. Diane Bristol, Ken Hammond and Glenn Hughes will work closely with RBFF leadership to meet its mission, including its goal to increase participation from the current level of 47 million anglers to 60 million in 60 months. “Diane, Ken and Glenn all ...

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Multi-agency, association agreement seeks to bolster boating, fishing

The U.S. Fish and Wildlife Service (USFWS), Bureau of Land Management (BLM), and the U.S. Forest Service (USFS) have announced a new memorandum of understanding (MOU) with the Association of Fish & Wildlife Agencies (AFWA), the American Sportfishing Association (ASA), the National Marine Manufacturers Association (NMMA) and the Recreational Boating & Fishing Foundation (RBFF). The unprecedented MOU, signed just after ...

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RBFF launches 60 in 60 Toolkit to increase fishing participation

announced the release of its 60 in 60 Toolkit. The toolkit, which includes research, best practices and free resources, aims to help fishing and boating stakeholders increase participation from the current 46 million anglers to 60 million anglers by 2021, contributing to gains in boating and conservation. "State agency and industry response to the 60 in 60 goal has been ...

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RBFF to host webinar on effective outreach to Hispanic community

The Recreational Boating & Fishing Foundation has announced it will be hosting a webinar, Effective Outreach to the Hispanic Community, on Thursday, Apr. 20 at 3 p.m. EST. “Think you don't need to market to the Hispanic audience? Think again. Changing demographics throughout the country bring a great opportunity for the fishing and boating communities to engage with Hispanics,” said ...

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Saltwater fishing grows on strength of technological innovation, forward-thinking designs

America’s growing love affair with saltwater fishing boats continues to blossom, as more and more consumers take the plunge and purchase a new fiberglass center console, dual console, walkaround or convertible. Fueled by innovative features, substantially improved fuel economy and overall ease of maintenance, the saltwater fishing category remains one of the brightest stars in the recreational boating constellation, continuing ...

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RBFF’s Boat Registration Marketing Program brings 50,000 boaters back to water

The Recreational Boating & Fishing Foundation (RBFF) announced its 2016 Boat Registration Marketing Program brought over 50,000 lapsed boaters back to the water. The program, now in its fifth year, generated a high response rate and lift. "A stable and engaged base of boaters is essential to the future of our industry," says RBFF President and CEO Frank Peterson. "Fishing ...

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RBFF releases first-time buyers retention email campaign toolkit

The Recreational Boating & Fishing Foundation on Thursday announced the release of its First-Time Buyers Retention Email Campaign Toolkit for state agencies. This toolkit includes email communication strategies and resources that have been proven effective in retaining new anglers. "If the majority of individuals who tried fishing stuck with it, we'd be well on our way to reaching our 60 ...

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RBFF and AREA release Angler R3 Recommendations

The Recreational Boating & Fishing Foundation (RBFF) and the Aquatic Resources Education Association (AREA) announced the release of the Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation (R3) Efforts. This document is a product of the two-year partnership between AREA and RBFF to develop guidelines for increasing the effectiveness of angler R3 efforts nationally. "These actionable R3 ...

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