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Tag Archives: RBFF

New study reveals 142 million Americans went boating in 2016

An estimated 142 million Americans went boating in 2016 – 36 percent of U.S. households – according to the 2016 Recreational Boating Participation Study, released today by the National Marine Manufacturers Association, Recreational Boating and Fishing Foundation and Discover Boating. Of the 142 million individuals, 17 million individuals were first-time participants, and half of these first-time participants were children under age 18. Of those Americans who went ...

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RBFF reports fishing participation up 1.5 million

The Recreational Boating & Fishing Foundation announced the release of its 2017 Special Report on Fishing. Most significantly, the report shows fishing participation has increased by 1.5 million over the previous year. Additionally, several trends and participation increases among key segments are highlighted in the report. Key findings Fishing is still the number two adult outdoor activity, but it's gaining ...

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RBFF report shows increased fishing participation

The Recreational Boating & Fishing Foundation announced that fishing participation has increased. The U.S. Fish & Wildlife Service and the Outdoor Foundation are reporting the increase. The latest fishing license sales data from the USFWS shows a 1.79 percent increase in license sales. This increase was enough to bring the 10-year change in fishing license sales to 4.26 percent. Even ...

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RBFF names Dave Chanda vice president of state agency engagement

The Recreational Boating & Fishing Foundation announced the hiring of former New Jersey Division of Fish and Wildlife Director Dave Chanda, as vice president of state agency engagement. Chanda will help RBFF increase fishing participation to 60 million anglers annually (the 60 in 60 goal) by working to improve angler and boater recruitment, retention and reactivation practices and programs among ...

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RBFF elects Jeff Marble as new board chairman

The Recreational Boating & Fishing Foundation announced Jeff Marble as the organization's new board chairman. Marble joins six other new board appointees who will work closely with RBFF leadership to meet its mission, including its goal to increase participation from the current level of 46 million to 60 million in 60 months. "We are pleased to have such a strong ...

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RBFF launches 60 in 60 Toolkit to increase fishing participation

announced the release of its 60 in 60 Toolkit. The toolkit, which includes research, best practices and free resources, aims to help fishing and boating stakeholders increase participation from the current 46 million anglers to 60 million anglers by 2021, contributing to gains in boating and conservation. "State agency and industry response to the 60 in 60 goal has been ...

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RBFF to host webinar on effective outreach to Hispanic community

The Recreational Boating & Fishing Foundation has announced it will be hosting a webinar, Effective Outreach to the Hispanic Community, on Thursday, Apr. 20 at 3 p.m. EST. “Think you don't need to market to the Hispanic audience? Think again. Changing demographics throughout the country bring a great opportunity for the fishing and boating communities to engage with Hispanics,” said ...

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RBFF’s Boat Registration Marketing Program brings 50,000 boaters back to water

The Recreational Boating & Fishing Foundation (RBFF) announced its 2016 Boat Registration Marketing Program brought over 50,000 lapsed boaters back to the water. The program, now in its fifth year, generated a high response rate and lift. "A stable and engaged base of boaters is essential to the future of our industry," says RBFF President and CEO Frank Peterson. "Fishing ...

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RBFF and AREA release Angler R3 Recommendations

The Recreational Boating & Fishing Foundation (RBFF) and the Aquatic Resources Education Association (AREA) announced the release of the Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation (R3) Efforts. This document is a product of the two-year partnership between AREA and RBFF to develop guidelines for increasing the effectiveness of angler R3 efforts nationally. "These actionable R3 ...

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